Business Trade

US Pressures India to Grant Amazon, Walmart Full E-Commerce Access

The United States is intensifying its efforts to secure comprehensive market access for American e-commerce giants Amazon and Walmart in India’s burgeoning $125 billion online retail sector. This initiative is a focal point in the ongoing bilateral trade negotiations between the two nations, which also encompass discussions on tariffs, food, and automotive sectors.​

Current Regulatory Landscape

Under existing Indian regulations, foreign-owned e-commerce companies are restricted to operating as online marketplaces, prohibiting them from holding inventory or directly selling to consumers. In contrast, domestic conglomerates like Reliance Industries face fewer constraints, enabling them to own inventory and sell products directly through their platforms.​

US Advocacy for Equal Opportunities

The US administration is advocating for a level playing field, arguing that current Indian policies constitute non-tariff barriers that disadvantage American firms. This stance is part of a broader strategy to address trade imbalances and ensure fair competition for US businesses operating in India.​

Strategic Corporate Movements

In alignment with these developments, Walmart-backed Flipkart has announced plans to relocate its holding company from Singapore to India. This move aims to streamline operations and potentially facilitate a future initial public offering (IPO) within India, reflecting a strategic shift to deepen engagement with the Indian market.

Implications for Trade Relations

These negotiations occur against the backdrop of a 90-day suspension of proposed US tariffs on Indian goods, a window during which both nations aim to finalize a mutually beneficial trade agreement. The outcome of these discussions could significantly influence the operational landscape for foreign e-commerce entities in India and shape the future trajectory of US-India economic relations.

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