In 2025, Indian movie theaters welcomed audiences back after the disruptions of the pandemic. However, the excitement seems to have shifted. While Hollywood blockbusters like F1, Jurassic World: Rebirth, and Superman filled seats and sparked conversation, many Bollywood releases failed to make

Movie theaters aren’t disappearing overnight, but they are at a crossroads. Audiences still love movies, but they now consume entertainment in a drastically different way. Instead of sitting through a two-hour film, many are getting their entertainment fix in 90-second bursts on TikTok, Instagram Reels, and YouTube Shorts. These platforms have reshaped how people engage