RuPay Captures 16% of India’s Credit Card Market, Boosted by UPI Integration
RuPay, India’s indigenous payment network, has achieved a significant milestone by capturing approximately 16% of the country’s total credit card spending. Notably, nearly half of these transactions are facilitated through the Unified Payments Interface (UPI), highlighting the growing integration of RuPay credit cards with UPI’s seamless payment system.
Dilip Asbe, Managing Director and Chief Executive Officer of the National Payments Corporation of India (NPCI), shared these insights during the Mumbai Tech Week 2025. He emphasized that over 30 banks are currently issuing RuPay credit cards, reflecting the network’s expanding acceptance and the banking sector’s confidence in RuPay’s offerings.
The integration of RuPay credit cards with UPI has been a pivotal factor in this growth. This synergy allows users to link their RuPay credit cards to UPI, enabling convenient and secure transactions across a wide array of merchants, both online and offline. This integration not only enhances user experience but also drives higher transaction volumes, contributing to RuPay’s increased market share.
Despite RuPay’s impressive growth, global payment giants Visa and Mastercard continue to dominate India’s credit card market. However, the unique advantage of UPI integration positions RuPay favorably, offering a competitive edge that could potentially reshape the dynamics of the payment ecosystem in India.
In January 2025 alone, UPI processed a staggering 16.9 billion transactions, amounting to a transaction value of ₹23.48 lakh crore. This underscores the widespread adoption and trust in digital payment platforms like UPI, which, when combined with RuPay’s credit offerings, present a compelling proposition for consumers seeking efficiency and reliability in their financial transactions.
The NPCI’s strategic initiatives, including the integration of RuPay credit cards with UPI and collaborations with numerous banking institutions, are pivotal in driving this growth. As digital payments continue to evolve, RuPay’s expanding footprint signifies a transformative shift in India’s payment landscape, promoting indigenous solutions and enhancing financial inclusion across the nation.
