Image Credit: X account @rado
Rado CEO Highlights India’s Emergence as Leading Market
In a recent interview, Adrian Bosshard, CEO of Swiss luxury watch brand Rado, emphasized India’s significant position as a leading market for the company. He highlighted the country’s growing appreciation for luxury timepieces and its contribution to Rado’s global sales.
India’s Growing Affinity for Luxury Watches
Bosshard noted that India’s expanding middle and upper-middle-class populations have led to increased demand for luxury products, including high-end watches. He attributed this trend to rising disposable incomes and a cultural inclination towards premium brands.
Rado’s Market Strategy in India
To cater to the Indian market, Rado has implemented strategies such as introducing region-specific collections and expanding its retail presence. The brand has also engaged in collaborations with local celebrities and participated in events that resonate with Indian consumers.
Future Outlook
Looking ahead, Bosshard expressed optimism about Rado’s growth prospects in India. He emphasized the brand’s commitment to innovation and design excellence to meet the evolving preferences of Indian customers.
In summary, Rado’s recognition of India as a top market underscores the country’s growing influence in the luxury goods sector. The brand’s tailored approach aims to strengthen its connection with Indian consumers and capitalize on the expanding demand for premium timepieces.
