PVR INOX Sells 4700BC Snack Brand to Marico
PVR INOX has sold its premium snacking brand 4700BC to FMCG major Marico, marking its exit from the packaged snacks business. The transaction involves the sale of a majority stake in the company that owns the 4700BC brand and has been completed through an all-cash deal.
Focus Back on Core Operations
PVR INOX said the decision is part of a strategic move to monetise non-core assets and sharpen its focus on the cinema exhibition business. The proceeds from the sale are expected to strengthen the company’s balance sheet and support investments in its multiplex operations.
Marico’s Growth Strategy
For Marico, the acquisition adds a fast-growing premium snack brand to its food portfolio. The company plans to scale up 4700BC’s presence across retail and online channels while expanding its product offerings. The brand is known for items such as gourmet popcorn, popped snacks and makhana.
Both companies said the transaction aligns with their long-term business strategies. Operational transition is expected to be completed after regulatory and procedural formalities.
