Business

Musk Admits X Is Underpaying Creators

Elon Musk conceded that X (formerly Twitter) is underpaying content creators and that payment allocation on the platform is not accurate enough.

Praise for YouTube’s model

In contrast, Musk lauded YouTube’s monetization system, saying it is more efficient and fair for creators.

Creator backlash

Many creators have long complained about unpredictable earnings and lack of transparency on X, pushing for clearer and more consistent revenue models.

Potential reforms ahead

Musk’s admission is seen as a step toward possible reform in X’s payout policies. The platform may need to overhaul its monetization scheme to retain and attract creative talent.

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