JioHotstar To Invest ₹4,000 Crore In Southern Market
JioHotstar has announced plans to invest ₹4,000 crore over the next five years to strengthen its presence in South India. The investment will support content creation in Tamil, Telugu, Kannada and Malayalam, with the platform aiming to build a large catalogue of regional films, series and originals.
More shows and creator ecosystem
The company said it will roll out nearly 1,500 hours of new content in the coming year. The plan also includes developing a “creator ecosystem” in the region by offering opportunities to writers, directors, technicians and on-screen talent. Workshops, training programmes and production partnerships are expected as part of the initiative.
Partnership with Tamil Nadu
As part of the expansion, JioHotstar has signed a Letter of Intent with the Tamil Nadu government. Officials said the collaboration may generate both direct and indirect jobs and improve media infrastructure in the state. The partnership has been described as a boost for the local creative economy.
Strategic move in competitive market
The decision comes as demand for South Indian content continues to rise on streaming platforms. Industry executives said audiences in the southern states form a large share of viewership and are driving growth. The investment is seen as a strategic step to strengthen regional positioning and compete with other platforms targeting the same market.
