India Launches 4-Pillar Export Strategy Amid US Tariffs
The government has rolled out a four-pillar export strategy to counter the impact of steep US tariffs on Indian goods and strengthen the country’s trade position globally.
Strategy Framework
The plan focuses on four core areas:
- Enhancing export competitiveness by improving production efficiency and reducing costs.
- Promoting exports through greater visibility in global markets and targeted campaigns.
- Diversifying trade to avoid dependence on limited markets or products.
- Improving ease of doing business with faster trade facilitation and reduced bureaucratic hurdles.
Push for Global Trade Agreements
India is pressing the UK to complete the approval process for the recently signed India–UK free trade agreement. Efforts are underway to fast-track negotiations with the European Union, aiming for closure within the year. Talks are also advancing with Oman, New Zealand, Peru, Chile, and ASEAN countries.
Expanding Market Reach
The strategy targets 50 priority markets that together account for over 90% of India’s exports. Between April and July, export growth was recorded in key destinations such as Canada, Spain, China, Hong Kong, and South Korea, helping balance losses in other markets. The government believes this multi-pronged approach will strengthen India’s global trade resilience despite growing tariff pressures.
